2019 has been set to be the “Year of the Vegan”, with beauty industry brands starting to become more animal friendly. At the moment the cruelty-free and vegan skin care products are becoming the ‘must-haves’ in the beauty industry today. But what is actually meant by cruelty-free?
If something is cruelty-free, it means that there were no animals hurt or killed in the testing/creation of a product. In recent years, many beauty companies have been boycotted for their use of animal testing which has since led to so many new and amazing plant-based ingredients being used in our products today.
From big name brands like LUSH to drugstore brands like Superdrug, vegan skin products are the most wanted at the moment and even more brands are even going cruelty-free. In November 2018, Covergirl announced that they were officially going cruelty-free and in stores today you can clearly see the cruelty-free certification.
MORPHE, who are another big brand in the beauty industry, also confirmed their cruelty free status in 2018. In a statement written by MORPHE, the company said:
“MORPHE absolutely does not use any of our products on animals for testing purposes and we do not condone the use of animals for cosmetic testing, this also includes companies we work with.”
It might be alarming to learn that the reason why some companies still chose to test on animals is because of China. Chinese law states that that animal testing is required by any foreign beauty companies. Therefore, if a company wants to sell their products in China then they have to abide by those laws.
But why China?
Believe it or not, China is an interesting market for foreign companies and the beauty industry in China is worth over 26 billion – which is enough for companies to want to sell their products there.
To gather a better insight on the world of veganism, I spoke with Katrina Wade from Hokey Coconut, a Leeds-based vegan skin care company to discuss her opinions on going cruelty free.
How did Hokey Coconut come about?
Growing up I suffered from really bad acne and whenever I used chemically based products, my skin would always react even more. I was always fond of the outdoors and seeing what Mother Nature would have to offer, so I decided to create my own brand that celebrated nature and helped to nourish the most sensitive of skins.
Do you think using cruelty free products are better than the non-cruelty free?
From my own experience, I would say they are 100% better. Going cruelty free, you are not only helping animals, but you are also allowing the products of nature enhance your face and make it happier and healthier.
What is your stance on companies who’re still refusing to go cruelty free?
At the end of the day they are a business and if they find testing on animals is harmless when making money then that is what they’ll do. There are so many big companies out there that still test on animals and even with the boycotting that goes on, they’re still earning so to me there’s still work that needs to be done.
In years to come, do you think all beauty products will end up vegan?
That is a tough one. As I said earlier, if the companies are more for earning that extra bit of money from selling in countries like China then they are highly unlikely to change. However, most of the conversions to veganism have happened due to customers protesting so you never know at this moment in time.
What advice would you give to consumers who want to go cruelty free?
Most cruelty free products will have the PETA bunny symbol on their packaging. However, don’t be alarmed if you cannot find it. Just because a company does not have the bunny on their products, does not mean they are not cruelty free. Just make sure you search the company and read their policies, just so you know what they are all about.
Here at shutupmarie, I’ve rounded up my top 3 vegan skin-care products that you should consider trying!
Lifted Contouring Cream, £3.39, Superdrug.
This light weight cream promises to give you an instant tightening effect on the skin with its major use of seed oil. Perfect for your skin and an absolute bargain!
Honey Trap Lip Balm, £7.50, LUSH.
A good lip-balm is a girl’s best friend. The use of almond oil in this product is not only vegan but helps to moisturising and condition the lips. This balm is just the one for anybody with chapped lips or in need of a good gloss effect.
Overnight Clearing Gel, £46.50, Dermalogica.
Despite the priceyness of the product, this vegan and cruelty-free gel features tea tree that aids in clearing spots and fighting redness of the face.